PROMOTIONS

The Gold Group specializes in creating and implementing innovative promotional programs that excite consumers and generate a catalyst for action. Our revolutionary approach to promotions enables our clients to reach and communicate directly with their target audience in traditional and non-traditional environments. Our understanding of promotions is designed to enhance advertising and profits.

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LIVE ENTERTAINMENT

Our origins are in the entertainment industry and we’ve worked with a who’s who of major clients, venues, and entities across the country spanning more than 30 years. Live Event clients have included Ringling Bros. and Barnum & Bailey Circus, Disney on Ice, Boston Ballet, Clifford the Big Red Dog, Wizard of Oz, Spiderman the Live Show, and more. The Gold Group has sold over 100 million tickets for events.

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PUBLIC RELATIONS

The Gold Group understands the importance of establishing an emotional connection with target audiences, keeping brands in the mind’s eye, and generating optimal exposure. We develop campaigns with attention-getting ideas, major traditional and online media coverage, creative events, a strong presence in the social media space, viral and word of mouth marketing, and other non-traditional program elements.

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EXHIBITIONS

Our agency philosophy is that effectively combing public relations, marketing and promotion will create a multiplier effect that provides a major catalyst for selling tickets. We leverage our depth of experience and strategic ability within all of these disciplines to enhance overall results. Over the last five years, we have implemented this approach to help sell more than 15 million exhibition tickets.

 

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