The Gold Group understands the importance of establishing an emotional connection with target audiences, keeping brands in the mind’s eye, and generating optimal exposure. As seasoned PR professionals, The Gold Group’s expertise lies both in PR strategy and execution. With a vast understanding of overall marketing initiatives and objectives, we are able to develop and integrate a Public Relations strategy to reach the target audience. Whether a national launch or a grass-roots marketing effort, we develop campaigns with attention-getting ideas, major traditional and online media coverage, creative events, strong presence in the social media space, viral and word of mouth marketing, and other non-traditional program elements.
The Gold Group has deep-rooted contacts in major media markets throughout the United States. We succeed in achieving key feature stories in both short and long lead publications, but also focus our attention on calendar listings, social media and niche publications to ensure our client’s message is delivered across multiple platforms to optimize their exposure. From expertise in media and event production to our deep-rooted contacts within the film, music, sports and television industries, our success lies in our ability to create the connection between your brand and your target audience.
CASE STUDY #1: VATICAN SPLENDORS
CASE STUDY #2: VERIZON “COMMITTING TO CARE”
CASE STUDY #3: TOYOTA DRIVING EXPECTATIONS
CASE STUDY #4: BODY WORLDS: SALT LAKE CITY