Turnstile Marketing is a methodology developed by TGG to maximize the return on the marketing investment for all ticketed events. This process leverages our breadth of entertainment experience to identify and apply the most effective marketing strategies based on the attributes of the entity.
We assess attributes such as venue location, seasonality, gross potential, and market characteristics, like buying patterns, demographics, travel habits, etc. These are assessed against the financial model to provide the scope of the marketing reach needed to succeed.
Turnstile Marketing then applies a distinct discipline to reach the target audience through various marketing tactics. We build the program from the ground up, rather than inserting tactics on the margins. This engulfs the core customer through mediums and vehicles that create excitement and a catalyst for sales.
Connecting our clients to their customers is the root of Turnstile Marketing and the key to its success. A successful campaign is not achieved by singular actions, rather the sum of well thought out strategic maneuvers. Understanding that tickets are perishable, and the window for selling them is finite, we utilize a broad array of marketing strategies and tactics.
These tactics are layered to build excitement and hype for the event and create a compelling catalyst for purchasing tickets. This all-encompassing platform of activities truly creates a Connection between the property and customer.
A Connection comes with anticipation, excitement, and the buzz that drives that call to action.